About Our Company

Driven by the question “Why do people do what they do?” the team at Future Now, Inc. focuses on helping our clients better understand their customers and converting that insight into profits.

Founded in 1998 by Bryan and Jeffrey Eisenberg, Future Now, Inc. (OTCBB: FUTR.OB) is a New York City based interactive marketing optimization firm. Future Now, Inc. is widely recognized as a leading voice for increasing online conversion rates, accountable multi-channel marketing and web analytics. 

Interested in learning more about where Future Now, Inc. has been recently featured? Check out our press section, or if you would like to meet one of us in person people come introduce yourself at one of our upcoming events.

Our Passion

“Judge a man by his questions, rather than by his answers.” - Voltaire

Our company thrives on three core values.

• Curiosity - We never stop seeking better answers, seeking interesting perspectives, and generating practical new ideas.
• Integrity - We have a passion for uncovering what is true, real, and knowable even when it’s not the conclusion we hoped for.
• Loyalty - There are things more important than gain at the expense of compromised values and divisiveness.

What’s Behind Future Now…

Led by two time New York Times, Business Week and Wall Street Journal best selling authors Bryan and Jeffrey Eisenberg, the Future Now, Inc. team is a tight-knit, colorful group of experts from a wide palette of disciplines: interactive media, human behavior, online strategy, business development, communications and technology, our team has decades of combined experience. What we all share is a passion for our company’s core values, and a camaraderie scarce in the business world.

With our patent-pending Persuasion Architecture™ methodology and proven conversion rate optimization services, our team helps clients define and surpass their goals—online and off.

Our Reputation & Track Record

We've built our reputation through helping clients like Dell Computers, PriceWaterhouseCoopers, Overstock.com, NBC Universal, LogoWorks, Everbank, CardScan, Southern Company, CafePress.com, LowerMyBills, Agora Publishing, and RADirect to improve online results…

• Universal Orlando increased top line ticket sales by over 80%
• WebEx increased Free Trial downloads and leads by 500/wk, generating a 7-figure impact on top-line sales
• Allegis Group experienced a 265% increase in new account creation
• Leo Schachter Diamonds increased conversion from .86% to 54.1%; a 5,500% increase in conversions-to-leads
• BuyTelco achieved a 419% conversion increase, and a 13% increase in gross margin
• XGaming increased sales 448% in first half of 2003 vs. 2002, and a 200% increase in site traffic
• Volvo Construction increased conversion by over 700%
• Max-Effect went from an average of 6 leads per month to an average of 37 per month.  An increase of more than 600%
• MagMall saw a conversion rate increase from 1.21% in the first year to 4.93%
• CafePress reduced an already impressive shopping cart abandonment rate from 35% down to only 15%

Future Now's services include company-wide strategic consulting, campaign specific consulting, and ongoing optimization for long-term engagements. We also offer free and low-cost resources for the do-it-yourselfer, mid four-figure conversion assessments, low-to-mid five figure persuasion scenario assessments, low-to-mid six-figure Persuasion Architecture planning and architectures..

Holistic Approach, Better Results

Future Now views persuasion and conversion from a global perspective. While other firms claim the ability to increase conversion, it is usually because they have highly-specialized expertise that at best improve your overall sales efforts incrementally.  Our philosophy is quite different.   Rather than focusing solely on the technical aspects of how your customers buy, we are able to dramatically improve overall conversion rates by adjusting your entire sales process through the eyes of your customers. We believe technology should follow people, not the other way around. 

Like you, your customers are three-dimensional, living human beings. Links manifest their choices; clicks evidence their decisions. We help you sell by creating persuasive systems that help your visitors choose to buy.

There are plenty of talented interactive marketing professionals in our industry; in fact, we’ll gladly recommend them to you if we’re not a good match. Still, when choosing the right firm to meet your online goals, it’s important to know where a narrow focus can blur the big picture:

• Design firms won't tell you that anything beyond "professional" design won't increase profits.
• Usability firms won't tell you that usability is like dial-tone; you only miss it when it's not there.
• Analytics and Testing firms won't tell you that traditional A/B and multivariate tests don't help with complex scenarios that were unplanned to begin with.
• Search Engine Marketing firms and Online Agencies won't tell you how to convert the traffic they drive.
• User Experience firms won't tell you that experience does not equal persuasion, nor that effective persuasion implicitly leads to effective usability.

Our History

Future Now, Inc. began in 1998 as a kitchen table operation in Brooklyn, New York. At the time the Internet world was obsessed with “eyeballs” and the Eisenbergs were disgusted at the sheer volume of capital being thrown at Internet sites without regard to return. Shortly thereafter the Dot Com boom became the Dot Bomb.

During those tight years the small and committed Future Now team was notching up success after success, teaching those who would listen, refining our process, and together with John Quarto-vonTivadar doing the hard work of developing Persuasion Architecture. By 2001 the company had celebrated a move into a dedicated office in a basement below a residence on 24th Street.

Today Future Now, Inc. publications enjoy a readership of over 100,000. Bryan and Jeffrey Eisenberg have authored two best selling books. Our team and organization have grown, our client list has expanded, and we have since moved into a spacious office in Brooklyn’s historic Red Hook district.

Persuading Your Visitors to Take Action

Persuasion Architecture combines the best of these disciplines into one comprehensive process that includes:

• Relentless devotion to ROI
• Psychology & neuroscience
• Marketing & sales strategy
• Linguistics & search engine principles
• Graphic design & aesthetics
• Usability & heuristic analysis
• Data mining & analysis
• Persuasive copywriting & editing
• Testing & optimization methodologies
• Training backed by our experts’ proven track-record

Future Now first described the Persuasion Architecture methodology of converting online traffic in 1998; publishing over 200 columns, 200 articles and 3 books on the subject (including the New York Times, Business Week, USA Today and Wall Street Journal bestseller Call to Action, and Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing). Marketers worldwide have used our methods to boost their site conversion rates, and we have trained dozens of clients and licensees to optimize their websites on their own.

What Future Now Can Do for You

We invite you to learn more about our services as they relate to:

• Completing purchases - lowering your abandonment rates and increasing sales
• Lead generation - turning more site visitors into business leads
• Driving customers across channels - enhancing your brand affinity and increasing value

If you would like help evaluating which options might be best for you, please contact us or call (877) 643-7244. We do not have salespeople, so there will never be a "sales pitch."

Our Professional Memberships

Professional organization memberships include:

• Founders and Chairman of the Web Analytics Association
• Associate members of Shop.org
• Charter member of the WebTrends Insight Network
• Members of the Word of Mouth Marketing Association
• Members of the Advertising Research Federation
• Members of the Asilomar Institute for Information Architecture
• Members of the Usability Professionals Association
• Members of the American Society for Quality

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© 1998-2008 Conversion Rate Optimization Specialists: FutureNow - Publishers of GrokDotCom: The Conversion Rate Marketing Optimization Blog.

FutureNow, Inc is a Google Website Optimizer Authorized Consultant.

FutureNow’s proudly partners with Alkemi International for conversion optimisation in Australia & New Zealand.

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