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"Always Be Testing" Marketing Optimization Webinar Series

Let the conversion and testing experts brainstorm for you.

Upcoming Sessions and Sign-up - Presenters - Archived Webinars

What: The "Always Be Testing" Marketing Optimization Webinar Series is devoted to providing you practical tips and advice on testing the effectiveness of your marketing and your usage of Google Website Optimizer, straight from the experts.

When: Frequently, see Schedule.

Cost: Free, but space is limited so sign-up early!

How to Attend: Sign-up to attend and be notified of new topics regularly.

Upcoming Sessions:

Tuesday, November 25, 2008 12:00pm EST- "Google Quality Score - Exposing the Secret Factor to PPC Success"

Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

Understanding and managing Quality Score effects how you choose keywords, write text ads, and build landing pages. Knowing how your decisions impact Quality Score, and how Quality Score interacts with all the other controls you have in your accounts, can help you manage to greater PPC success

In this Webinar you'll learn:

exactly why the Quality Score in Adwords is so important,
how Quality Score impacts the amount you spend and the amount you make from your PPC campaigns
pecific things you can do to drive the Quality Score higher for your keywords

Webinar Series Overview:

Join best-selling author and conversion expert Bryan Eisenberg of FutureNow along with a special guest each episode as they explore powerful ideas and the tools necessary for an effective and systematic approach to help your business improve its marketing continously.

Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Every month Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test. We'll also bring you useful insider tips to easily test your marketing campaigns and website. Lastly, we'll answer a popular question spotted on the Google Website Optimizer forums or sent in by our readers and listeners.

Each month you can expect to hear:

Ideas for an area of your marketing to test.
Ideas of variations/elements to test on that area.
Insider tips and feature highlights for Google's Website Optimizer.
Answers to burning issues or problems solved by the experts.

About the Presentors:

Bryan Eisenberg, FutureNow, Inc., Co-Founder

Bryan is a co-inventor of Persuasion Architecture® and the author of the ClickZ column "ROI Marketing." He also authored the New York Times, USA Today, and Wall Street Journal bestsellers "Call to Action" and "Persuasive Online Copywriting".

Bryan's expertise has been recognized by clients that include Dell, Overstock.com, Volvo and WebEx, and by publications that include The Wall Street Journal, Business 2.0, and Inc Magazine. Bryan regularly speaks at industry marketing events and is a co-founder of the Web Analytics Association.

Tom Leung