Accelerate ROI:
Our Conversion Assessment System^TM

Imagine your site beaming onto a projection screen where a team of Conversion Analysts and Persuasion Architects dissect every click and campaign you're relying on to power your business. Some of the brightest minds in online marketing carefully study everything they see, page-by-page, scenario-by-scenario, comment, and make notes on best principles as they relate to your site, and your Conversion Rate.

Feedback is then compiled and presented to you as a custom research report in plain-spoken language with simple visuals. These reports shows you where and how your site can be optimized by giving you specific, actionable recommendations.

Upon implementing our suggestions, most clients experience gains in conversion and ROI by multiples, not simple percentage points; more than enough to cover the cost of their assessment.

"I asked Future Now, Inc. to do a study of our web site, and give us their results within 6 weeks. Within 8 hours they called to say they had found something we had to fix immediately, a hole through which we were losing 5% of our traffic. We fixed it that night, and saw an immediate 5% lift in our sales. I have spent five and a half years in this game: Future Now, Inc. is the #1 in this game, and there is no #2."
Patrick Bryne, CEO, Overstock.com

Why use the Conversion Assessment System^TM?

It's hard to see the label when you're stuck inside the bottle
Turn-around times of four to six weeks, the fastest way to improve your current site's performance
Unbiased, unemotional insights from a variety of experts in Usability, Design, Conversion, Persuasion, Testing, Search; the list goes on and on...

Having independent, expert advice is critically important. Let's face it: you need impartiality; from your internal politics to your company's biases, and even about your site's most mundane design features.

Which Conversion Assessment is right for you?

CAS is a system for assessing your website's effectiveness in conversion and persuasion. Conversion is not something you can control- it's a decision your visitors actively make. Once they've made their choice, your job is to get out of the way, and help them sail through the checkout process without speed bumps. Persuasion is something you can control, yet it's "simple, but hard" to do. Quality persuasion increases conversion by answering three key questions. Engaging our Conversion Assessment System^TM will address the big picture to increase the bottom line.

The critical analyses we perform for your website, marketing and/or sales strategy are:

I. The Real World Sales Analysis (RWSA) evaluates your website's efforts at converting e-commerce and B2C sales. We diagnose the stumbling blocks in your sales process that are in your visitors' path, and provide the recommendations to remove these hurdles completely. The Price for this entry level assessment is $5,000.

II. The Shopping Cart Analysis (SCA) evaluates your site's selling process from the perspective of your visitors' buying process. We clearly articulate conversion hurdles, then design and storyboard a new shopping cart and checkout process to minimize cart abandonment rates and maximize sales. The Shopping Cart Analysis is a great choice for e-commerce sites. Prices start at $10,000.

III. The Persuasive Scenario Analysis (PSA) assesses both conversion and persuasion efforts for e-commerce sites, as well as more complex, higher risk B2B demand generation sites. Conversion Analysts solve the holes in your sales process, but that's just the beginning. Persuasion Architects measure how well your website's persuasion scenarios perform from the perspective of various personality profiles. You will see how effective your site is at assisting its visitor profile types to take the actions you've laid out for them. You will be given a roadmap for creating persuasive momentum online. Depending on your specific needs, business goals and competitive situation a Persuasive Scenario Analysis can range in price from $15,000 to the low six figures.

Learn more about how we work together with you or contact us to achieve your conversion goals.