Improving Conversion: More Bang for the Buck!

Here's the principle in action: Suppose you invest $25,000 in a marketing campaign that will drive 100,000 new prospects to your website. Assuming you have a $25 average order size and a 2.0% customer conversion rate (according to Shop.org 1.8% is the industry average), these 100,000 new prospects will generate $50,000 in new business for you. Not bad. But what if you had a better customer conversion rate?

You would be much better off improving your customer conversion rate before starting your campaign. Not only is your Return On Investment much higher but your Customer Acquisition Cost is much lower on the same campaign cost.

Want to increase your bottom line? Then look first to improving your conversion rate!

How Does Focusing on Persuasive Architecture Benefit You?

• More of the prospects who visit your site will take the action you want them to take thereby increasing your conversion rate
• You improve your bottom line without spending additional marketing dollars
• Your marketing campaigns yield a higher return on investment
• Your merchandizing efforts will become much more effective
• Your customer acquisition costs will be lower
• Your customer retention rates will be higher
• Your customer lifetime values will be higher

Future Now's Unique Focus: Conversion is the Foundation of ebusiness

Conversion? Merchandizing? Traffic? It really isn't a chicken versus egg question. To build a stable, profitable business, you must address all three areas. But to achieve your online goals and help your prospects achieve their goals, you must first create a site that motivates and facilitates conversion. With an effective conversion process in place, you then can then turn to strengthening your merchandizing. And only when those two are in place does it make sense to drive more traffic to your site.

Compare the two diagrams below. Which would you prefer as the model for your business?

The company built like Figure A. focuses on having a solid foundation by having an optimum conversion rate. That way, they get the most results possible from their traffic. The company built like Figure B. focuses in driving traffic first and on converting them last. Their business is as unstable as it looks.

Future Now understands the conversion process.

We specialize in the science and art of persuading your prospects to take action. Our knowledge is based on expertise in sales methodologies and customer psychology, and how these uniquely apply in the online environment. Our approach embraces these proven principles:

• Your prospects come with a purpose - most do not want to browse aimlessly.
• Your prospects want to be "sold" - they just don't want to be pushed.
• Consumer psychology does not change with technology. It never has.
• People rationalize buying decisions based on facts, but people make buying decisions based on feelings. Always.

Isn't it time you started maximizing the return on investment of your marketing dollars?

Every improvement in your website’s conversion process dramatically increases your conversion rate without increasing your marketing expenses. It also lowers your cost of customer acquisition, increases your customer retention rate and increases your customer lifetime value. And, it does all that not just for one marketing campaign, but permanently, for every campaign you run.

Even small changes in your site's ability to convert your prospects can have a powerful impact on your business and help you create a solid foundation for your future!

Insanity is doing the same thing over and over again expecting a different result!

We can help you improve your conversion rate. Our free Conversion Rate Calculator will show you the impact even a small gain in conversion rate will have on your results.The bottom line: you can increase your sales without increasing your marketing expenses. Learn more about how we work together with you to achieve your goals or contact us so we can discuss your project in person.

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© 1998-2008 Conversion Rate Optimization Specialists: FutureNow - Publishers of GrokDotCom: The Conversion Rate Marketing Optimization Blog.

FutureNow, Inc is a Google Website Optimizer Authorized Consultant.

FutureNow’s proudly partners with Alkemi International for conversion optimisation in Australia & New Zealand.

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