OnTarget™ guides online retailers to continually improve online sales results by 40%-80% annually, while decreasing online marketing efforts by 20%.
There’s no shortage of e-commerce “experts” out there that presumably tell you the best color for your add-to-cart button, the best look and feel for your check-out process, and any number of other industry best-practices (with most of those practices taken from our books, a fact we’re rather proud of).
But where the rubber meets the road in e-commerce has more to do with the overall shopping experience than any particular set of conventions or best practices. And you could go through any number of expensive redesigns or time consuming tests without achieving any appreciable increase in online sales or revenue.
And real insight comes from understanding how your customers are really behaving online and why they’re doing the things they do. Specifically, on why they’re leaving your site without buying.
Here’s how OnTarget™ can give you the edge in understanding the who and the why, while providing clear instructions on how to fix your online store’s flaws and improve sales performance:
Not everything is purchased in one visit to your store. Understanding how your visitors do or do not achieve their earlier stage buying goals can be crucial to improving your success in converting late stage buyers and attracting repeat customers.
If your site is having a sales conversation with buyers, you need to see the how that conversation got started and to then follow the whole conversation. You can’t get anywhere by just seeing a single-page snippet of a conversation, either the implications of what you hear won’t be clear, or you’ll be dreadfully mislead. Seeing conversion as a process rather than an event lets you see where the process is breaking down for non-converting visitors.
While not everyone who visits your site is ready to buy on that visit, statistics show that at least 20% of them are. Is your site converting anywhere near that percentage of visitors? If not, then it’s likely many of those read-to-buy visitors are leaving because they didn’t get a question answered or they still had doubts about either the product, your ordering process, or about what buying from you would be like.
OnTarget™ lets you identify behavior patterns indicating where these doubts are occurring, letting our Persuasion Architecture®-trained analysts figure out WHY they’re happening and What you can do to fix the problems and convert more visitors.
While there’s no shortage of Website Optimization companies capable of reciting e-commerce best practices (learned from us), the fact is that there’s only so many by-the-book changes they can help you implement. That’s why they sell one-off engagements rather than subscriptions.
But because OnTarget™ is largely context-specific and insight-driven, you ability to optimize based on customer insight doesn’t end. Every test result — both positive and negative — feeds forward into a process the consistently and continuously generates new opportunities to improve customer engagement, conversion rate, and online revenue.
Often, seeing is believing. So here is a short video Introduction to OnTarget™ as well as a more detailed video about how OnTarget™ works.
Just fill out the form below and let’s start the conversation.