Increase Your Conversion Rate by 40-80%...Or More! using Google Analytics
When you're not converting, you're leaving the best prospects on the vine.
And those prospects don't just evaporate — they end up as easy pickings for your competitor.
So ... how much momentum and market share are you willing to give away before you start grabbing more of that low-hanging fruit?
OnTarget™ provides expert generated recommendations
There's a nearly infinite list of website elements that you could
change, test, or tweak. But probably less than 20% of them are worth
changing or testing (at least, to begin with).
Merely testing
"everything" or random changes won't get you the results you can
continuously build and improve on.
What you need is a way to systematically narrow the possible changes
down to a prioritized, do-able list of high-impact changes. So how
do you identify those high impact changes? Work with an expert system, like OnTarget™, developed by FutureNow, the acknowledged expert in the conversion rate optimization industry. We have more than a decade of experience helping our clients make money.
We'll spot the low-hanging fruit and you tell us whether you're prepared to show up with a bushel basket, a wheelbarrow, or a fleet of trucks. How much do you want to improve, and how fast?
How fast can you implement? That's about how fast you'll improve.
80% of FutureNow's OnTarget™ clients who executed at least half of their monthly recommendations achieved that goal. (why not 100%?)
Those companies that did not improve typically did not adopt a culture for continual improvement. So even though they agreed with OnTarget™'s recommendations they were not always able to execute.
Success in conversion optimization depends on several factors
- Analysis - Knowing what is keeping your visitors from converting?
- Recommendations - Knowing what you should do to get more visitors to do what you need them to do?
- Execution - How well did you overcome the challenge that visitors were having with your execution?
- Culture - Both internal culture of your company as well as the external nature of your marketplace may highly impact your ability to get done what you know you ought to be doing.
These factors must be turned into a system to plan, measure and improve. Without a system, execution suffers. Companies may hit an occasional big win, but results are unreliable and unpredictable.
In the past, when FutureNow racked up huge successes like Leo Schacter improving lead conversion by over 2000% and Universal Orlando doubling their conversion rate, we dissected the big wins internally. What we observed time after time was that execution was critical, and we always helped our clients budget and plan the resources needed to make the sweeping changes necessary for improvements of these size. Today, resources are becoming more scarce, and companies need greater efficiency. Few companies have the resources they would prefer to have.
Additional business benefits include:
- Increases online sales by 40-80%, annualized, by uncovering why visitors aren't being persuaded and providing specific direction for fixing it.
- Decreases marketing costs by 10-20% annually by identifying marketing efforts that are not reaching the eyes of potential buyers and are just bringing costly traffic.
Historically, either you continuously improve, or your competitors will. OnTarget™ makes it incredibly easy to understand exactly what to do and why (90 second video). It's as simple as implementing the recommendations, monitoring the results, and building on your wins.
Client results prove that the system works for every client willing to execute on the recommendations, because OnTarget™ uses a blend of both our expertise and our process.
We can help you, too!
For most prospective clients, we would recommend starting your process of continuous improvement with an OnTarget™ service subscription. OnTarget™ comes in 3 variations: Basic, Standard, and Premium, with prices as low as $1000 per month.
Or engage one of our partners in order to assist you in get our recommendations executed.
And if you're considering a more involved project or have a unique situation, learn more about FutureNow's professional services and Persuasion Architecture® projects/redesigns.