• An educational workshop with our expert consultants to learn about the Persuasion Scenario Planning process.
• A comprehensive study of your customers based on their demographics and psychographics, your business, your industry, and competitors.
• 2 different customized site optimization guidebooks, provided during initial and final stages of project
• A Conversion Analyst will help you understand, plan and analyze your tests and recommend next steps.

Other Benefits

• More relevant content.
• Increased conversion from Pay Per Click, TV/Radio Print ads, or other cross channel campaigns.
• Improved sales processes.
• Increased overall conversion rate

The Persuasive Scenario Analytis identifies site visitors' buying modes and what they must see in order to take action then evaluates your marketing programs (PPC campaigns, TV ads, Print ads, etc.) in relation to visitor experiences on your site. It also lLooks at your current site through the eyes of your visitors to illustrate and fix gaps in the customer experience.

This standard assessment traces four key scenarios for four different personas (Competitive, Methodical, Spontaneous, and Humanistic). They assess the site's ability to persuade a given profile at either the early, middle or late stages of the customer's buying process. The focus of this analysis is to show gaps in the persuasive momentum experienced by the customer and hurdles in the sales process that should be reworked or removed in order to increase conversion. We begin with phone consultations, performing a Micro-uncovery process which allows our team to create profiles. We then analyze scent trails, and deliver recommendations. Throughout the engagement we conduct regular consulting calls to help you prioritize optimization and implementation.