What is a Persuasive Scenario Analysis?

This assessment product is the most comprehensive evaluation of your site's ability to persuade and convert visitors into leads & customers. The Persuasive Scenario Analysis report includes the 52 factor tactical analysis you would receive from a Real World Sales Analysis, and overlays an additional in-depth and detailed analysis of your site's ability to persuade multiple market segments during different stages of the buying process.

Using principles of Persuasion Architecture methodology, but without a full implementation, we evaluate your site in the context of your entire business environment, including decision makers, influencers at different stages of your sales process and in relation to your competitive environment. Our evaluation will take into account anything that may affect your company's persuasion space.

Thank you for helping us exceed our goals. Your assistance was certainly a very large contributor to the fact that we were 104% of our sales goal, our online commercial customer segment grew at 31% in a relatively flat growth year for the organization as a whole. Also, we realized over a 600% return on investments made toward site optimization.

- Dane Lorio, Online Store Manager, Southern Linc

What you will Get with Your Persuasive Scenario Analysis

• Conversion Analysis- A "Best Practices" analysis by our Conversion Analysts; targeted actionable recommendations, aiming to eliminate stumbling blocks currently within your customers' conversion process.
  
  
• Persuasion Scenario Matrix & ClickStream- This displays your site's current success and failure at providing relevant messaging to the visitor, in her own vocabulary, and mapping the sales process to the visitors' buying process.
  
  
  
  • A Persuasive scenario matrix will help you sort your customer profiles buying process as well as your selling process and will give you the 'workparts' to begin mapping better scenarios for your site.
    
    
  • A ClickStream analysis is series of screenshots from your site visually displaying how your customer profiles are clicking through your site and experiencing specific content and elements. Your team will be able to see where each customer profile loses persuasive momentum on the site. We will also include comments and specific suggestions on optimizing your current scenarios and identify new and or unintentional existing scenarios that can be optimized.
    
    
  • Follow-up Phone Consultations- three one-hour calls where we discuss and clarify our analysis, assist you in developing and prioritizing action items, answer follow-up questions, as well as offer advice on Implementation-related issues.

Bottom Line: You will receive a clearly documented path to improving conversion rates, increasing revenue & profit, and therefore have a "leaping off" point to maximize conversion while reducing marketing costs moving forward.

The Persuasion Scenario Analysis service starts at $15,000 and is available for lead generation or etail sites. Contact us and we will discuss your needs.

Why a Persuasive Scenario Analysis?

Your site does not exist in a vacuum. Numerous factors within and beyond your control effect your ability to persuade your prospects to take action, they include; your competition, economic factors, product limitations, company goals and objectives, and others.

To make the situation more complex, your visitors come to you with their own motivations, goals, and preferences. While many companies have become satisfied optimizing and nibbling at a small piece of the prospective customer pie, you may be seeking more holistic and effective means to persuade and convert more and more customers.

Short of redesigning your site with Persuasion Architecture, this PSA will give you the most information about where to focus your conversion optimization and persuasive effort, and is a serious tool for anyone engaging in a highly accountable conversion rate optimization effort.

Moving Beyond Best Practices

If you seek more than a best practices assessment of your site and would like to start implementing cutting edge conversion optimization principles, then a Persuasive Scenario Analysis is wise start.

Our Real World Sales Analysis assumes that visitors are "ready to buy" or are "in the market" for your product or service and then evaluates their ability to convert on your site. The Persuasive Scenario Analysis takes this assessment deeper and evaluates how well your site is persuading and converting in relation to:

• Your target customer profiles and their different buying processes
• How your customer profiles behave in different stages of the buying process (early, middle, ready to buy and post-purchase)
• Your competitors and their ability to convert and persuade your customer profiles
• Your unique business goals and sales processes
• Your current selling environment in your business category, or any other outside factors that affect your ability to persuade visitors to take action.
• Your brand strength

Analyzing your current efforts at both Persuasion and Conversion is a low risk, high impact way to improve your conversion rates, revenue and profit. Plugging the leaks within the Conversion process provide immediate benefits by increasing revenues. Evaluating your ability to persuade the universe of your potential customers will provide a more holistic and low risk way to maximize the revenue potential that exists in your current traffic streams.

Similarly, assessing the customer profiles who are visiting your site and uncovering their vocabulary allows the site to better target it's messaging to meet your visitors needs. It is more cost-effective to persuade the visitors currently on the site to convert, than it is to meet the heavy burden of continually increasing traffic. Increasing the site's persuasion rate provides immediate benefits by...

• Increasing revenue from existing visitors
• Reducing the need for continual marketing spend
• Increasing profits

What to expect from your assessment

We begin your analysis by guiding you through limited steps of our patent pending MAP^TM Process to create a "scenario matrix".

We begin by collecting data:

• About Your Customers
  • Their needs, motivations, and their buying process
  • Using customer research, web analytics, societal archetypes
  
  
  
• About You, The Seller
  • Your goals objectives, principles and values
  • Products, Services, selling processes
  
  
  
• About your Competitive Environment
  • Competition
  • Context of the sales process
  • Brand strength
  
  
  

After this data has been collected your high level strategic plans are clarified and we can determine the different customer profiles that are clicking through your site and the intentional and/or unintentional conversion scenarios or click streams currently on your site.

If applicable we evaluate your current marketing channels using your customer profiles and assessing their ability to be persuaded to conversion.

Next we perform a ClickStream Analysis of your site and your main competitor's site. We will click through your site simulating all your customer segments and their buying preferences. You will receive a visual representation of how your site is performing along each customer segment and in contrast to your competitors. You will know how your scenarios are working.

You will also receive high-level recommendations on how you can more closely map your selling process to the buying process for purposes.

You will receive Web Analytics/E-Metrics review. Throughout the entire assessment we will be consulting your current site metrics and offering critiques and suggestions on how you are currently measuring your Key Performance Indicators.

What you will NOT get from your PSA assessment

While The Persuasive Scenario Analysis will give you tactical suggestions and prioritized recommendations for conversion rate optimization and persuasion, it still remains an assessment. It stops short of giving you a full planning solution for mapping your sales process with your customer's buying process. If you are looking at a more solution based product that includes the entire MAP^TM Process consider a Persuasion Architecture Redesign.

Get A Persuasive Scenario Analysis of your site

When you're ready to take the discussions to the next level, and speak to us specifically about your site, your visitors, and your needs simply fill out the short form below, and we promise to take care of you from there.

If this still doesn't solve your underlying needs, please browse our complete Products & Services listing for the most appropriate offering.