The Real World Sales Analysis^TM Site Evaluation

You've looked at your site all the time. You've poked it, prodded it, done everything you can think of to get your conversion rates up. But, you've hit a dead end. How about trying a new set of eyes? How about two of them?

Our Real World Sales Analysis provides you with expert analysis and recommendations for bringing immediate and long-term adjustments and fixes to your web site with the goal of improving the overall conversion rate of your existing site, site copy and site structure. The overall purpose of our report is to "find fault" - to identify elements in your Web site's system of conversion that are deficient or have been ignored. We will help you focus is on what is missing or how existing design and functionality could be improved.

This analysis exposes every existing element and aspect of your conversion process. We score your website against 40 categories of qualitative factors, comprising over 1,100 individual evaluation points.

The report is available for e-tailers or lead generation sites.

Each category is defined and given a score (0 equals miserable, 9 equals superlative); after each we provide detailed comments that give you a clear and accurate picture of what is happening and what needs to change in order to improve your results.

Real World Sales Assesments are priced starting at $5000.00. Please contact Future Now, Inc. to discuss your needs.

Our Persuasive Scenario Analysis includes everything in our Real World Sales Analysis but gives you a more comprehensive overview of how your site is performing in each of your customer segments, and analyszes your current efforts at Persuasion as well as Conversion.

Prioritized Recommendations

We don't just critique, we provide recommendations, including screenshots that lay out a clear pathway you can follow to make your web site's conversion process much more successful.

Your Conversion Analysis System^TM report evaluates your site against 52 factors that influence your prospects' "propensity to purchase" and focuses on the perspective that buying is the flip side of selling. We have assigned the factors an importance status to help you prioritize implementation.

Post-Analysis Consultation

After you receive your analysis and have had time to review it we know you will have questions. Included in your analysis is a free one-hour phone consultation with one of our Persuasion Architects. As soon you're ready to talk about your report, call us at toll-free at 1-877-643-7244.

Testimonials and Success Stories

"I asked Future Now, Inc. to do a study of our web site, and give us their results within 6 weeks. Within 8 hours they called to say they had found something we had to fix immediately, a hole through which we were losing 5% of our traffic. We fixed it that night, and saw an immediate 5% lift in our sales. I have spent five and a half years in this game: Future Now, Inc. is the #1 in this game, and there is no #2."
Patrick Bryne, CEO, Overstock.com

"After reviewing our Conversion Assessment report with the team at Future Now, we implemented a simple recommendation on our homepage. The result?- over an 80% increase in conversion in just 3 months. Considering our ambitious benchmark was to increase by 20%, you could say we were a bit overjoyed."
John Middlebrook, Allegis Group
"At the Vermont Country Store, we make it a point to go to the experts every year to tell us if we are meeting and exceeding best practices for on-line business. The Conversion Assessment that was done for us [by Future Now’s licensee Inceptor] gave us real hard analysis and recommendations of the on-line shopping experience we are offering our shoppers. The information we got from this assessment was crucial and extremely valuable in helping us plan for immediate creative and usability changes that we expect will contribute to increased response rates"
Fredric B. Gluck, Director-- Database Marketing and Business Intelligence, The Vermont Country Store

"Since we asked Future Now to asses our conversion process, we've increased our numbers across the board: 60% increase into our order pipeline, 25% increase in conversion, and most importantly, sales up over 100%. It's been over a year since we've failed to set a new monthly record!"
Steve McKean, CEO, BuyTelco

Your Conversion Analysis Report will include...

Scoring along 52 different factors in 6 main categories:

Planning- is there a unified understanding of the sales and value proposition of the business? We evaluate how well you have done planning your site, and includes everything that happens before your visitors reach your site. This includes:

Traffic Building
Developing and selling your UVP (Unique Value Proposition)
Planning the elements for the storyboard of your site
Understanding your marketplace, your prospects, your brand and positioning
Your strengths and weaknesses, and more
You customer's buying process

While the Real World Sale Analysis stops at making suggesting about what conversion stumbling blocks currently exist on your site, our Persuasive Scenario Analysis will make evaluations and recommendations for specific persuasive scenarios, attempted by specific customer segments. It is the most comprehsensive assessment available and applies proven principles used in our Persuasion Architecture MAP process.

Structure- Do design and technical considerations support the requirements of the sales process and users? This includes many elements:

Persuasive Architecture
Navigation
Design/Style (Look/Feel)
Color, Text versus Images
Layout
Technology, Font (size, style, color)
Usability
Raw Speed, as well as the perception of speed

Momentum- does the conversion process channel and motivate action?

Momentum considers all the elements that motivate a visitor to go from one page to the next and, eventually, to take action on the site. For this portion of the Assessment, Momentum is presented based on the five steps of the sales process. The steps include:

Prospect
Rapport
Qualify
Present
Close

The emotional component of momentum - the communication and support of enthusiasm - is supplied through the concept of AIDAS (Attention, Interest, Desire, Action and Satisfaction). It is critical that the site address this at both the micro level (on each page) and at the macro level (the overall flow of enthusiasm across the site).

Communication- are all forms of "content" saying what needs to be said?

Value- does the website communicate not only the value of the products or service, but also the value of doing business with you?

Delighting the Customer- what is the overall customer experience on your website?

Some of the Factors Include

Does your site...

Make effective use of Product Guarantees and Privacy Policy
Give the visitor confidence in the security of giving their credit card information
Provide readily available pricing, shipping, taxes and other critical information
Make it quick and easy to find product desired
Provide feedback to confirm that the order has been received
Use an effective page layout
Provide the ability to go back and edit the purchase order
Provide an intuitive and obvious ordering procedure
Provide perception of fast download speed, response speed
Provide search results appear in a usable and user-friendly format
Overall usability and user-friendliness
Provide Appealing colors and graphics
Provide easy methods for exchanging or returning products
Provide natural categories and/or sections that make it easy to browse and find the product
Provide the ability to purchase without having to register
Assurance that personal information will not be sold or given to others