Conversion Rate & Persuasion Architecture Research

Future Now, Inc. is constantly analyzing a broad range of topics that influence both B2B and B2C concerns, including:

• What are the fundamentals of conversion rate marketing?
• What is Persuasion Architecture?
• What goes into a visitor’s decision to buy?
• Which are the critical metrics to monitor?
• What converts search engine traffic?
• How well do the top-selling online businesses meet the needs of their visitors?

Future Now's team members and research have been featured in publications such as The Wall Street Journal, Forrester Research, Publish, Internet Advertising Report (IAR) Chicago Business Tribune, Inc Magazine, Entrepreneur, DM News, Internet Magazine UK, Microsoft's bCentral, EDP the Business, MarketingSherpa, the Toronto Star, Ecommerce Guide, InternetDay & Internet Retailer. 

In the Trenches

In our free bi-monthly newsletter, GrokDotCom, we share with readers case studies from research we have conducted in cooperation with some of our clients and anecdotal experience we have accrued over the years.

Through the Martian perspective of our Grok, we help readers grasp the principles, rather than the best practices, that will influence their online success.

Conversion Rate Marketing Tools and Calculators

Our research has helped us develop several tools that can give you a quick overview of what’s happening on your site.

• Conversion Rate Calculator
• Website Traffic Conversion Calculators
• Converting Search Engine Traffic and ROI Calculators
• Customer Focus Calculator - We We Monitor

Publications

Our conversion rate marketing publications topics include copywriting, web analytics, customer focus, and increasing conversion rates.

• GrokDotCom: The Conversion Rate Marketing Newsletter published since 3/2000
• ClickZ's ROI Marketing column (over 250 columns) authored by Bryan Eisenberg, one of our principals
• Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing (Amazon link)
• Call to Action: Secret Formulas to Improve Online Results (Amazon link)
• Future Now's 2007 Retail Customer Experience Study
• White Paper: A/B Testing: Too Little Too Early?
• 2004 Online Retail Study for Customer Focused Excellence
• White Paper: Increasing Conversion Rates One Step At a Time (PDF)
• White Paper: Persuasion Architecture - A Strategy to MAP the Selling Process to the Buying Process (PDF)
• White Paper and Macromedia Breeze Presentation Improve Conversion by Measuring the Key Scenarios on Your Web Site on WebTrends website
• AMA Webex Presentation: Destroying the Myths of Internet Marketing: Revolutionize Your Web Site With Web Analytics (registration required)
• Persuasive Online Copywriting (currently out of print, but used copies occasionally pop up on Amazon)
• The Marketer’s Common Sense Guide to E-Metrics available through CafePress
• What Converts Search Engine Traffic available through CafePress
• 2003 Online Retail Study for Customer Focused Excellence

Conversion Rate Resources and Research

Yes, many of our resources are free. There are absolutely no strings attached! We can also customize our research for a project you have in mind. Please contact us to discuss or if you have any questions. Or if you would like one of Future Now's team members to speak at your event or to be a resource for an upcoming article or publication please contact us at 877-643-7244 so we can help you meet your deadline.

 

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FutureNow, Inc is a Google Website Optimizer Authorized Consultant.

FutureNow’s proudly partners with Alkemi International for conversion optimisation in Australia & New Zealand.

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