It's Your Site, Just More Persuasive.

Improve the visitor experience (and conversion) without a full redesign

Knowing how to persuade online visitors to take action is the secret to vast increases in revenue and customer delight. With the Persuasion Scenario Analysis (PSA), you'll have the tools to enhance your visitors' experience. If you're a small or mid-sized organization, you can take advantage of our methodology by making improvements to your site without committing the resources necessary for a full Persuasion Architecture^TM redesign.

In fact, we recommend redesign clients start with a PSA; to quickly generate positive ROI, find tactical fixes to the site's most broken elements, and to boost the effectiveness of individual campaigns without disrupting what is working currently. Bottom line, this service will improve your site's performance within a quarter.

With a PSA, our Persuasion and Conversion experts analyze the website according to what really motivates your customers. We do this by creating hypothetical customers, known as profiles. Profiles are not based on demographics, but rather psychographics- how people decide to buy. For sites requiring a deeper level of insight, and new scenarios planned after a PSA, we offer a Persona-based Scenario Analysis.

Focusing on both Persuasion and Conversion, this analysis illustrates both gaps in the customer experience, as well as hurdles in the conversion process, but more importantly gives you clear recommendations to fix your site. Follow-up consultations come standard with every PSA, ensuring that you get accountable advice and that your questions about implementing are answered directly.

Thank you for helping us to exceed our goals. Your assistance was certainly a very large contributor to the fact that we were 104% of our sales goal, our online commercial customer segment grew at 31% in a relatively flat growth year for the organization as a whole. Also, we realized over a 600% return on investments made toward site optimization.

- Dane Lorio, Online Store Manager, Southern Linc

What you won't get with a Tall or Grande PSA

While the Tall & Grande PSA will give you tactical suggestions and prioritized recommendations for improving your site, they stop short of giving you a full planning solution for mapping your sales process with your customer's buying process. Organizations with higher degrees of sales complexity and those looking to redesign and/or plan the customer experience across channels should consider full Persuasion Architecture^TM.

Getting Started with a Persuasion Scenario Analysis

Profile-based PSA's come in two sizes- Tall or Grande:

Tall PSA: customer experience assessment

This standard assessment traces four key scenarios for four different customer profiles (Competitive, Methodical, Spontaneous, and Humanistic). These four scenarios are then represented from four unique driving points in order to assess the site's ability to persuade a given profile at either the early, middle or late stages of the customer's buying process. A team of Persuasion Analysts and Conversion Analysts then decides which driving point to pair with each profile to complete the scenario.

The focus of this analysis is to show gaps in the persuasive momentum experienced by the customer and hurdles in the sales process that should be reworked or removed in order to increase conversion. Tall PSA's start at $15,000, and are rarely more than $20,000. They're delivered within six (6) weeks, leaving time for implementation within the quarter.

We begin with phone consultations, performing a Micro-uncovery process which allows our team to create profiles. We then analyzing scent trails, and deliver our recommendations. Once we're finished, and you've reviewed the work, we'll get together for follow-up consulting calls to help you prioritize implementation.

Grande PSA: expert customer experience assessment

The Grande PSA gives you everything you get with the Tall, and a deeper dive. Rather than showing you four scenarios at various stages of the buying process per profile, Grande shows you where scent breaks down for all stages of the buying process, for all profiles. Short of doing full personas (available with the Venti PSA), the Grande PSA is the most comprehensive way to improve your site's performance without a redesign.

The Grande PSA starts at $35,000, and is rarely more than $45,000. They're delivered within six (6) weeks, leaving time for implementation within the quarter. Follow up consulting for prioritizing implementation is also included.

Questions? Ready to go? Contact us below, let us know what needs fixing, and we'll call you back or email (your choice) to help you see whether a Persuasion Scenario Analysis is the best move for you. Or simply call us to speak with a real person. We don't do sales pitches, so there's never any pressure to buy.

Your Name:  Your Company Name:  Your Phone # or Email Address:  Website You'd like Assessed:  *Goals you'd like help realizing:  Improve ROI From PPC Ad Spend Optimize Persuasive Scenarios for Improved Conversion Rate Increase Online Direct Sales Improve Demand Generation Online Decrease Form or Cart Abandonment Create 3-Dimensional Personas for Use Across Multiple Channels *Comments:  (*Optional)  We Value Your Privacy!

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